White Papers

We conduct a significant amount of research and development around the future of ‘social’ and the customer experience. Here we are some of the White Papers that have been written by Ann.

The Delusion of Social Media

Social media is several years old. It will celebrate a decade of existence soon. 2011 will start the process of another significant shift in its use, the arrival of the early majority, with the mass majority bringing up the rear expeditiously.

For the early adopters it sends shivers of apprehension as well as excitement. Social media is going to change for the good and for the bad. As the title of this paper alludes, there is much delusion. Delusion both on the cynics side of the fence and on the believers too. Social media’s one solid point is that it is always in a state of flux, fighting for its right to be taken seriously and battling for its position in society as a whole, not just in marketing.

Ann Holman (May 2011)

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The Case for Building a Business Community

The difference between a network and a community is that a community is about participation, engagement, collaboration and co creation. Networking is about being connected around a common mutual interest. Communities want to achieve and build something together.

Instead of trying to change things, we are spending most of our time conforming to things. Businesses, in and around them, have become places we make or lose money. Not places we live most of our lives. Not living systems.

Ann Holman (Feb 2011)

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