Training

We hope that you are ready for this – how ‘social’ has affected marketing will be small, minute, tiny compared with how it will change leadership behaviour, business models and strategies. Its impact will be far reaching. With social media, we had to change only how marketing, sales and customer service departments and executives worked. But with social leadership, every department and every employee will have to change how they behave, lead and spend time with each other.

We are shifting from shunning the true human factor in business to accepting head on that organisations must, at some point, travel down a path of social orientation. That will require new business models, new infrastructures, new values, new processes and a new breed of leader to deliver it. Brands have always been at the centre of organisations, but increasingly employees will be at the forefront, engaging in an equal capacity with customers.

Future leaders will need to be s-leaders (social leaders) with a firm grip on the four Cs: content, collaboration, community and collective intelligence. The strength of leaders will lie in their ability to build social capital by creating solid and intimate relationships with people both internally and externally.

Social Leadership Training

We offer a two-day Social Leadership Programme, which was specifically designed after extensive research into the characteristics that future leaders will need to display and communicate. Programme content includes:

• Content as every employee and customer becomes a publisher
• Facilitating Collaboration that breeds innovation
• Building Community internally and externally
• Gathering, enabling and delivering the Collective Intelligence around a brand that results in collective action
• Creating individual and brand Social Capital
• Measuring the new Return On Investments

We run the programme on a customised basis only. For further information, please contact us.