Research & Development

We are renowned for our forward thinking on social business, which results from our heavy commitment to and investment in research and development. We focus our research efforts on a number of important projects each year. Our objective is to help clients anticipate the future rather than just adapt to it. From our research we have gained a deep understanding of the latest cultural, technological and social changes that are taking place on a global scale, so we can predict the adjustments that are required to create a sustainable competitive advantage in the future.

We believe that there are four underlying bases for gaining a competitive advantage, and they are changing how businesses must behave to grow and meet the challenges that the future inevitably holds. Our research in 2011 and 2012 will focus on those key areas of:

• Socialisation of business
• Trust
• Personalisation of customer/employee experience
• Ecosystems & brand communities

Our research enables us to publish articles and seminal papers and to speak all around the UK and internationally on the latest developments in social business. We invite you to click on the FREE downloadable seminal papers below, which provide an insight into our thinking and findings so far in 2011:

A Mass of Individuals – available soon
Beyond Leadership – available soon
The Case for Building a Business Community
The Delusion of Social Media