Dec
21

Upside down

Author // Ann
Posted in // Brand, Culture, Future Trends, Leadership, Management behaviour

If you run a business, department or division, your role is about to change, big time! Your ego better go and bury itself comfortable cos’ it’s going to be spending a long time there. As a manager you have huge responsibilities. Those self absorbed, selfish, controlling vain days are over. They may have been suitable for a functional state of management but they no longer endear you to a world that has suddenly realised that it’s about relationships. Behaviour will have to change.

Perhaps, business is moving from the ego status to the self actualisation role as in Maslow’s Hierarchy of Needs? Your new accountabilities will not be based soley on financial performance or achievements based on numbers. It will centre on:

1. Developing relationships that are mutually beneficial.

2. Developing differentiation, even if it is unfortunately based on price.

3. Creating a common purpose that is authentic, makes a difference and has meaning to people.

4. Building trust and credibility.

However, enabling people to feel valued is going to be your most significant contribution. Financial performance? That’s just the result of getting the stuff above right, we’ve just always managed it the wrong way round!

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Ann

Ann Holman is the founder of the Ann Holman Company who are social architects and strategists. She is a leading thinker, educator, speaker and consultant in the world of social business, social media, marketing, leadership, strategy and communications. Ann has a passion for understanding how 'social' and 'digital' are changing the landscape we live and work in. Please connect with her on Twitter @annholman