Feb
23

The web is just different….

Author // Ann
Posted in // Culture, Future Trends, Leadership, Management behaviour, Marketing, Social media

Some people, in fact more than we would like to admit, are underestimating the scale and the power of non financial motivations. This is also true of freedom to express oneself too. I recently had a delegate offer ” why on earth would my employees want to express themselves?”

The web is not a separate world, so far in the distant, too difficult to reach and understand. It really isn’t Jupiter. It’s actually just a different one that is presenting a different set of rules, a change in the way we do things and allowing us to connect in a way we have never experienced before. It’s unprecedented.

A lot of us are having to unlearn things, lots of things. For those of you who think the web is isolating and responsible for a generation of people who don’t communicate with each other, think about this; all of us watching the Winter Olympics around the world at the moment, in our own living rooms, passive, one way, broadcast stuff, now who’s isolated?

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Ann

Ann Holman is the founder of the Ann Holman Company who are social architects and strategists. She is a leading thinker, educator, speaker and consultant in the world of social business, social media, marketing, leadership, strategy and communications. Ann has a passion for understanding how 'social' and 'digital' are changing the landscape we live and work in. Please connect with her on Twitter @annholman
  • http://www.iscamedia.com Luke James

    ”why on earth would my employees want to express themselves?”

    Because that’s what people do. It’s essential. Vital. It’s not rocket science. Note the possessive tone too i.e. ‘my’ employees. How very 1970s!

    I hardly watch any TV these days. When I do, it’s recorded so I can skip the ads. I so want to express myself regarding the ads; and do so, whenever I get the chance – online!

    We’re more connected than ever before.

    I think people’s rejection of the web world is usually based on fear. If they’re not ‘up on the latest technology etc.’ they’ll reject it.

    Best wishes.

  • http://www.clarityprojects.co.uk Ann

    Luke

    I can remember at school the generations above me having the same conversations about calculators! The point is it’s not going away, its here to stay so we may as well thrive in than just merely survive in it.

    Thanks for the comment! :)