The groundswell of change is leading to some seismic shifts in the next five particularly for leadership, jobs won’t change much but the emphasis in your company will:

1. There will always be indispensible people required, except you’ll need a lot more in your company tomorrow. These people will be ‘world class,’ passionate, fully engaged, online, followed, creative, leaders, organising discussion groups via Linkedin, people orientated, trusting, respectful and have high expectations.

2. There will always be reliable people unless you motivate them more intrinsically. They get paid to turn up, love silos and blame cultures. Low engagement, low communication, follow the rules, have conservative expectations. Believe in authority, hide creativity, follow but are not followed. They won’t blow your mind but will deliver a great days work to their job description.

3. There will always be low paid people. High turnover, little or low motivation, low in respect. They rock up and then go home with some shuffling in between. Expectations will be low.

You are what you do and what impact you have. In the future our businesses will need to be full of the number ones because its that distinctive element that will make us competitive as our products become increasingly much the same. The future business Seth Godin says “consists of well organised linchpins doing their thing in concert, creating more value than any factory could.”

I’m cheating today, but hey if someone posts something concise and great, why not share it, it’s what blogging is about! Fabulous post by Seth Godin, got me thinking anyway.

http://sethgodin.typepad.com/seths_blog/2010/01/in-between-frames.html

Kevin Kelly talks about having a following of 1000 to keep your business ticking over. Quite possibly not enough, however, Seth Godin talks about targeting 10 people initially and it does work!

http://sethgodin.typepad.com/seths_blog/2009/04/first-ten-.html

The important point is the second to last paragraph. We’ve always been taught to spend a lot of money at the launch phase whereas now, it should be the other way round! Good point, well made. Slow burn means strong, healthy reputation and credibility in the long term!

Which I had written this:

http://sethgodin.typepad.com/seths_blog/2009/02/which-comes-first-the-product-or-the-marketing.html

…with a bit of true grit and determination. Great video. If you haven’t bought his new book, “Tribes” and you are into developing your leadership skills look no further!!!

http://sethgodin.typepad.com/seths_blog/2008/12/the-seed-the-pi.html

Another word! It’s linked to the previous post! A quote from Seth Godin “Change almost never fails because it’s too early. It almost always fails because it’s too late.”

Good point