The groundswell of change is leading to some seismic shifts in the next five particularly for leadership, jobs won’t change much but the emphasis in your company will:

1. There will always be indispensible people required, except you’ll need a lot more in your company tomorrow. These people will be ‘world class,’ passionate, fully engaged, online, followed, creative, leaders, organising discussion groups via Linkedin, people orientated, trusting, respectful and have high expectations.

2. There will always be reliable people unless you motivate them more intrinsically. They get paid to turn up, love silos and blame cultures. Low engagement, low communication, follow the rules, have conservative expectations. Believe in authority, hide creativity, follow but are not followed. They won’t blow your mind but will deliver a great days work to their job description.

3. There will always be low paid people. High turnover, little or low motivation, low in respect. They rock up and then go home with some shuffling in between. Expectations will be low.

You are what you do and what impact you have. In the future our businesses will need to be full of the number ones because its that distinctive element that will make us competitive as our products become increasingly much the same. The future business Seth Godin says “consists of well organised linchpins doing their thing in concert, creating more value than any factory could.”

The world of work has changed dramatically in the last 18 months. Things we did in times of excess will be redundant. Expect sabbaticals to reinvent themselves. In the future these won’t be self indulgent trips to far flung places in the world for a couple of months.

Talented people will still get sabbaticals, but instead they’ll be thrown into a three month project with a supplier, customer, competitor, university or some other collaborative event. Their job to change things, shift the pace, find something interesting, learn and unlearn!

This isn’t contradicting yesterday’s post, far from it. If you don’t like people, then the future is going to be hellish difficult for you. Even if you love being amongst people, you’re going to have to shift your thinking considerably. Being with people who inspire you and make you smile are critically important. How you converse with people will mean a change of position:

Involvement to participation

Communication to conversation

Customers to community

Ownership to sharing

Control to collaboration

The future will demand being intimate with people internally in your organisation as well as externally. A delegate on a workshop I delivered recently said “I’m not sure I want to get as close to my plumber as my wife.” Perhaps, but he has missed the point. If the plumber is building a community of followers who love what he does, he’s going to have to get close to you somehow!

As employees (I can almost remember being one) we were focused on the elements of our job that involved the least risk taking. Not many of us are prepared to stick our heads above the parapet. As managers, we emphasise compliance, create procedures to try and control people. Invent organisational charts that not only mean sod all, but tell people who they are supposed to talk to. We pinch our peoples ideas, we reinforce the silos we have evolved even in small businesses and try and measure performance based on a system that focuses on extrinsic motivation rather than intrinsic motivation.

Then we complain like mad because our staff are not showing initiative, we have to make all the decisions for fear of mistakes. Teams don’t integrate, people only perform what is required and we’ve systemised, de sensitized employees so they don’t feel anymore. We couldn’t have frustrated them more if we had tried by honing in on the wrong things.

Concentrate on letting your people express themselves fully, allow them the freedom to take risk and make mistakes. Build cross functional teams to solve problems and remove silos. Facilitate rather than control. Measure the things that really matter to that person like being valued, working on meaningful projects and making a big bloomin’ difference to their work, their customers or colleagues. You can’t control the best people only influence their ability to develop some of your most important initiatives.

We all have a tendency to spend enormous amounts of time on the wrong things we think make us competitive. Our product, the way the store looks, how we market, what marketing messages we communicate, how we look. And, when we are really scraping the barrel, our price. Okay some of these things are important, but not to the exclusion of what will really make us competitive in the future. Perhaps we are looking in the wrong place?

In fact, the most predominant, fundamental, important, radical, distinguishing factor that makes you competitive is your people. They control costs, implement procedures, deliver customer service, develop new products, conduct research, find new ways of doing stuff and get things done.

We, on many occasions, fail to look at competitiveness correctly, realising that sometimes, we have it the wrong way round. Stop adding things to your product/service and start creating value for your people. Comprehend that 2010 will be about relationships (see last blog). They will be your worthy asset. Products come and go, relationships must not, they cost too much to replace.

If you run a business, department or division, your role is about to change, big time! Your ego better go and bury itself comfortable cos’ it’s going to be spending a long time there. As a manager you have huge responsibilities. Those self absorbed, selfish, controlling vain days are over. They may have been suitable for a functional state of management but they no longer endear you to a world that has suddenly realised that it’s about relationships. Behaviour will have to change.

Perhaps, business is moving from the ego status to the self actualisation role as in Maslow’s Hierarchy of Needs? Your new accountabilities will not be based soley on financial performance or achievements based on numbers. It will centre on:

1. Developing relationships that are mutually beneficial.

2. Developing differentiation, even if it is unfortunately based on price.

3. Creating a common purpose that is authentic, makes a difference and has meaning to people.

4. Building trust and credibility.

However, enabling people to feel valued is going to be your most significant contribution. Financial performance? That’s just the result of getting the stuff above right, we’ve just always managed it the wrong way round!