Social media; Talk to the hand?

There are four types of business behaviour at the moment in response to the social media revolution:

1. Talk to the hand – the ignorant and the arrogant.

2. Tolerant – but little acceptance so far. It’s a fly in their soup. Fearful of losing control is at the forefront of this behaviour.

3. Dipped toes – have tried it, quite liked it, the water’s warm, but don’t know what to do next to embrace it fully.

4. Riding the wave – hey they are way ahead of the game….

If you can admit to being in either 1 or 2, go look at this video. Clay identifies huge implications to the cross over to the business application of social media.

http://www.ted.com/talks/lang/eng/clay_shirky_how_cellphones_twitter_facebook_can_make_history.html

If you’re not convinced after this, I give up, you are not listening!