Love rather than indifference

People will often say that your brand is like Marmite, they either love it or hate it. Your retort should always be, as long as people don’t find us indifferent. These ARE times for ‘sticking your head above the parapet’ and ‘sticking out like a sore thumb’ as long as it’s for something exceptional of course.

Being in an indifferent position is fundamentally a difficult place to be. Customers don’t see you and therefore ignore you. It becomes inherently difficult to build any traction on the customer loyalty front. Many companies initiate the worst action with poor consequences by trying to buy customers through traditional marketing tactics. That only gets you bad profits which you can’t sustain over the long term.

Better have a smaller list of customers who love what you do, promote what you do and buy more of what you do again and again. Rather than the ‘yeah whatever’ group that aren’t listening. Those that hate you…..well that’s just life!!!