Nov
13

Going round in circles….

Author // Ann
Posted in // Culture, Future Trends, Leadership, Management behaviour

images-6

It’s easy to get stuck in a cycle of movement and we can all be forgiven for thinking that our business is changing, doing new stuff and improving results, when in fact, it’s not. You’re just going round in circles, embedded in what I call ‘revolving door’ syndrome.

Take a look at the new Bailey’s advert http://www.youtube.com/watch?v=YjW4iFuO-WU They have added a ‘coffee’ alternative to their product range under the pretense that it’s product development but it just feels like a desperate attempt to compete with new entrants to the market. Its false, this isn’t change, it’s just messing about.

Many companies are guilty of ‘re arranging the deck chairs on the Titantic.’ Look carefully at you business, as each month and year passes, are you just revolving or are you truly evolving?

Tags // , , , ,

Trackback from your site.

Ann

Ann Holman is the founder of the Ann Holman Company who are social architects and strategists. She is a leading thinker, educator, speaker and consultant in the world of social business, social media, marketing, leadership, strategy and communications. Ann has a passion for understanding how 'social' and 'digital' are changing the landscape we live and work in. Please connect with her on Twitter @annholman