Expose yourself….

Well not quite literally! In the past we have imposed ourselves on our customers through advertising, selling and ‘interruption’ marketing tactics. Are we now entering an era of invitation only? I’m not talking about ‘if your names not down, you’re not getting in’ but is the web not enabling us to communicate the true us, targeted effectively to those that are listening?

Should our marketing now be about communicating distinguishing information that exposes our grace, humility and expertise? Our customers can find us easier than we can find them nowadays. We don’t need vast amounts of info in our head when we can get the answer via a few clicks. If we have a clearly definable presence on the web, that’s highly focused, is that all we need? If we have that high profile and what we talk about is intriguing enough, interesting and based on an honest relationship, perhaps it will be inviting enough!