Avoiding distraction

Excerpt from my book “Leading whilst on your own.”

Those focused on the goals ahead are rarely distracted by the mundane. They are destined for greater success. It’s evident all around us. Small business people who get distracted, lack focus, forget what they were supposed to be doing and then wonder why they are just surviving or it takes them a long time to implement something. These people are the ones that only get a product/service to the introduction stage of the product lifecycle. Then they get bored or distracted by something they perceiveto be more interesting. I call them Jackdaws. Examples:

• Shiny things like new products where there is no market in the first place.
• Worrying about the competition too much.
• Feeling de motivated which leads to an everdecreasing circle.
• Chasing the wrong customers.
• Coming up with lots of ideas they never execute. Not even one.
• Focussing on numbers rather than value adding activity.

Oh and one more, under confidence! It’s a hard line discipline you need to be aware of and learn to manage as soon as possible. Start today.