Dec
22

Ah ha…the case studies are emerging!

Author // Ann
Posted in // Brand, Future Trends, Leadership, Marketing, Social media

My post is made easier today by this mega post by www.scottgould.me

The case studies are starting to raise their heads above the parapet and Scott considers the recent race for the number one spot in the singles chart between Rage Against The Machine and the X Factor winner. In his usual style, Scott gives us an insight into how social media is impacting on the ‘spreadability’ of ideas with a well researched article.

For those doubters, case studies are starting to appear from Dell, to the new VW Golf GTI, to how the music business is going to work in the future. Scott’s post is well worth the read and is telling us something fundamental….things have shifted!

http://scottgould.me/rage-against-the-machine-the-case-study-in-spreadability-vs-reach/

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Ann

Ann Holman is the founder of the Ann Holman Company who are social architects and strategists. She is a leading thinker, educator, speaker and consultant in the world of social business, social media, marketing, leadership, strategy and communications. Ann has a passion for understanding how 'social' and 'digital' are changing the landscape we live and work in. Please connect with her on Twitter @annholman