Dec
23

2010 is about relationships….

Author // Ann
Posted in // Brand, Creative Thinking, Future Trends, Leadership, Management behaviour, Marketing, Social media

In all the loudness, the shouting, the telling, the one sidedness of it all, we’ve forgotten what really matters the relationship. The relationship you have with your people, with your customers, competitors and collaborators. Communication is out (far too one sided) and, as we know, conversation is in (its far more two way.)

As Christopher Locke said in The Cluetrain Manifesto, “genuine conversation flourishes only in an atmosphere of free and open exchange.” That means respecting people’s opinions, feeling what its like to be in there shoes, understanding their values and concerns. Attempting to help solve solutions, not absolve ourselves from responsibility by building robust, meaningful relationships.

2010 will mean us becoming more ‘real’ and the web and social media will aid us in this mission next year. Many still think of the web as not real, yet it’s never been more real, more alive, more exciting. It generates millions of conversations everyday. It transports important information every hour and it enables people to stay connected every second. It’s time for you and I to get a grip and think about how the web will help you develop and sustain great relationships next year.

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Ann

Ann Holman is the founder of the Ann Holman Company who are social architects and strategists. She is a leading thinker, educator, speaker and consultant in the world of social business, social media, marketing, leadership, strategy and communications. Ann has a passion for understanding how 'social' and 'digital' are changing the landscape we live and work in. Please connect with her on Twitter @annholman
  • Harinder

    I think the web is a great platform to share and bounce ideas, new and old. It has introduced me to more like minded and diverse people, ensuring richer and more exciting conversation. This helps me think of more things I would like to do or write about. Good blog.

  • http://scottgould.me Scott Gould

    Hey Ann

    I love your headline that “2010 is about relationships” – we’ll be investigating this in “people-to-people” at Like Minds which I’m really excited about.

    Thanks again for the link yesterday :-)

  • http://www.annholman.co.uk Ann Holman

    No worries Scott. Am very excited about Likeminds! It’s great that technology is allowing us to become ‘human’ again!

    Ann